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Sims a family owned company

About

Sims Denbies Group brings together two strong teams with complementary strengths to work smarter, grow faster, and serve you even better.

“This is a really exciting step for both of us,” says Chris Currie, CEO of Sims. “By combining our expertise, we can better support our retail partners and strengthen our position in the market.”

Mark McAlpin, Managing Director of Denbies, agrees: “This merger is a natural progression, allowing us to align our resources and capabilities to drive innovation and efficiency. Our commitment to delivering high-quality service remains unchanged.”

For our customers and supply partners, it’s business as usual, but with the added benefit of new opportunities and improvements as our partnership evolves.

Note: Sims Denbies Group is a temporary name, watch this space for our full rebrand in the coming months!

 

Our core values

For the Sims team, the fun begins with living and breathing a service-minded attitude. And we think our full potential can only be reached when customer engagement is meaningful and the impace we make is both posative and lasting.

Our collaboration works by pulling different skills and experiences from across the company. From the highest level to the newest employee, we help each other.

We constantly pursue growth through continuous improvement and ongoing review. Whether its staff growth or market share growth he team is always striving to grow and move forward.

Regardless of who is responsible for an outcome we treat the outcome as our own, that’s when the job gets done.

Our teams

Sims Denbies Group is managed by having focused teams, each working cohesively to achieve the best outcome for our customers.

We also have our own dedicated global sourcing team located both locally and in Asia.

 

our teams logo

 

 

Operations

Operations ensure the smooth running of the business, from product order through to customer dispatch.
Key roles include:

  • Customer Service
  • Shipping
  • Inventory Control
  • Warehouse & Dispatch

Marketing

Marketing support of existing brands and products to drive sales. Continuous new product research. Key roles include:

  • Product Management
  • Product design
  • Trade Marketing
  • Graphic Design
  • Media Management

Sales

Building relationships with key customers, meeting sales targets and store merchandising. Key roles include:

  • Key Account Management
  • Store Account Management
  • Store Sales Support

Finance

Ensuring smooth running of money management fromplanning, organising and auditingaccounting. Key roles include:

  • Accounts Payable
  • Accounts Receivable
  • Finance Controller